Solo to Group
Pricing, the hiring math, pay models, onboarding, your first systems
Business coaching for therapists
Business coaching for therapists: build a practice you are proud of.
Cassidy DuHadway, LCSW, coaches solo and group practice owners who want to grow, hire and lead. A Strategy Intensive is $1,500, the mastermind is $600 per month, 1:1 Scale Coaching is $2,500 per month and a VIP Day is $5,000.
I grew Purple Sky Counseling from a solo practice in 2015 to 50+ providers across 8 Utah locations. I coach therapists through the same steps, with the real numbers, systems and mistakes included.
- Founded 2015
- 50+ providers
- 8 Utah locations
- Therapy and med management under one roof
- 17 years as a therapist
Grad school taught you therapy. Nobody taught you how to run a business.
- Your caseload is full and your income has a ceiling.
- You want to hire and the numbers scare you.
- Your group is growing faster than your systems.
- You are the bottleneck for every decision.
- You tried a course and it is still half finished.
Two tracks
Group to Multi-Location
Leadership structure, site leads, 1:1s, payer strategy, new locations, getting yourself out of the day to day
For practice owners with ADHD
You have more ideas than hours and a system graveyard to prove it. I have ADHD, I specialize in it as a therapist and I built a 50+ provider practice with this brain. I coach you to build a business that works with your brain: fewer open loops, clear next steps and systems you will keep using.
Ways to work with me
Strategy Intensive
Pre-call intake, one 90-minute strategy call, a written action plan, one 30-minute follow-up
$1,500
Book a Strategy IntensivePractice Owner Mastermind
Small group of owners, monthly hot seats, shared templates and SOPs
$600 per month
Join the mastermind1:1 Scale Coaching
Six months, two calls a month, message access between calls, review of your numbers and documents
$2,500 per month
Apply for 1:1 coachingVIP Day
One full day on one big move: your first hire, a new location or a full systems rebuild. Leave with a 90-day plan.
$5,000
Apply for a VIP DayWhat makes this different
Current, not retired.
I am running a 50+ provider practice today. You get what works now.
The whole business.
Hiring, pay models, insurance, leadership, culture and systems. Not only marketing.
Built for how your brain works.
ADHD-informed and neurodivergent-affirming coaching with clear steps and systems that make the work easier.
How it works
- Book a Strategy Intensive or apply for coaching.
- Fill out the intake so we start with your real numbers.
- Leave every call with decisions made and next steps written down.
Is this a fit?
A fit if
- you are licensed and seeing clients
- you want systems that stick (ADHD brains welcome)
- you want to grow income past your own caseload
- you will act between calls
Not a fit if
- you are still in grad school
- you want a template with no changes
- you are happy where you are
Not ready yet? Take the Practice Growth Scorecard.
Ten minutes to see where your practice is strong and what to fix first.
Get my score- Founded 2015
- 50+ providers
- 8 Utah locations
- Therapy and med management under one roof
- 17 years as a therapist
One call can change your next year.
Therapist business coach FAQ
How is this different from other coaches for therapists?
Most coaches for therapists left practice or run a solo one. I run Purple Sky Counseling today: 50+ providers, 8 locations, a med team, insurance contracts and an in-house tech stack.
Do you coach insurance-based practices?
Yes. Purple Sky Counseling takes insurance.
How do I choose between the mastermind and 1:1?
The Practice Owner Mastermind is $600 per month for a small group of owners, with monthly hot seats and shared templates and SOPs. 1:1 Scale Coaching is $2,500 per month for six months, with two calls a month, message access between calls and a review of your numbers and documents.
Do I need a group practice already?
No. Solo to Group is its own track.
Do you work with business owners who have ADHD?
Yes. Coaching is built for it.
Is AI part of business coaching?
AI has its own program. See AI for therapists.
Do you also offer EMDR consultation?
Yes. See EMDR consultation and membership.
What if I am outside Utah?
Coaching is online.